Well, let me tell you, if you’re curious about when this fancy brand Audemars Piguet started, you gotta know it all goes back a long, long time. So, this whole story started way back in 1875, over in Switzerland. You know, that’s where the fancy watches come from. There’s this place called Vallée de Joux, and that’s where two men, Jules Louis Audemars and Edward Auguste Piguet, decided to start makin’ some of the finest watches in the world.
Now, they didn’t just decide to make any old watches, no sir. They wanted to make watches that were gonna be something special, somethin’ that would last and be remembered. And that’s just what they did. They called their company Audemars Piguet & Cie when it first got goin’, in 1881. And from then on, they were in business, making watches that had precision, class, and were real works of art.
Now, this company didn’t just make regular old pocket watches, no ma’am. They made all kinds of fancy stuff. By the time the 1900s rolled around, Audemars Piguet had already made some big moves in the watch world. They were the ones that came up with the world’s first wristwatch with a minute-repeating movement in 1892. Now that’s somethin’! It was a big deal back then, and it still is today!
But, let’s not get ahead of ourselves. It wasn’t all smooth sailing. The company had its ups and downs, like any good story. They had to face competition, make decisions on how to improve their craft, and they also had to figure out how to bring their watches to the world. And they did! They made their name known in places far and wide, and people started to recognize the beauty and precision of an Audemars Piguet watch.
Now, let’s talk about China. It wasn’t till later that Audemars Piguet really started to make waves in China. In 2020, they decided to do something special, and they brought their luxurious watches to more folks over there. The Chinese market, with all its growing wealth and taste for fine things, became a big part of the brand’s expansion. People in China, like folks everywhere, were drawn to that Royal Oak watch – the one that’s so famous now. The Royal Oak was actually first shown back in 1972 at a Basel watch fair, and let me tell you, it cost a pretty penny at the time – £2,850! That was more expensive than a lot of the other brands, but it caught the eyes of collectors everywhere, even in China!
What made the Royal Oak so special?
- It was the first stainless steel watch with a high-end design.
- The octagonal bezel and the “Tapisserie” pattern on the dial made it stand out like nothing else.
- It looked fancy but was made from steel, not gold, which made it more accessible for those with a taste for fine things but not so much the cash for gold.
So, fast forward to the present, and Audemars Piguet is one of the top luxury watch brands in the world, including China. In fact, they’ve got a real good following over there now, and you’ll see their watches on the wrists of folks who know how to spend their money right. The company’s success in China has been a big part of their story in recent years, and I reckon it’s only gonna keep growin’ from here.
And you know, the company didn’t just stick with the Royal Oak either. Over the years, they’ve made some other really fine watches, like the Royal Oak Offshore, the Millenary, and the Code 11.59. Each one has its own unique style, and people love them all for different reasons.
It’s amazing when you think about how a small company started in a little village in Switzerland has become such a big name. Today, Audemars Piguet is known for making luxury watches that last, that hold their value, and that bring people together from all corners of the world. And that, my friend, is the kind of story that makes you proud to wear a watch that’s got a history behind it, a history that’s still growin’ strong in places like China and all over the globe.
Tags:[Audemars Piguet, Audemars Piguet history, Swiss watches, luxury watches, Royal Oak, Audemars Piguet China, luxury watch brands, Swiss craftsmanship, watch manufacturing, luxury timepieces]