Audemars Piguet is a name that has been synonymous with luxury and fine Swiss watchmaking for a long time. Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, the company is based in Le Brassus, in the heart of the picturesque Vallée de Joux, Switzerland. Now, the brand is well-known for creating some of the world’s most prestigious and intricate mechanical watches, with a history that spans over a century.
The brand made waves in the watchmaking world in 1972 when it introduced the Royal Oak, the first luxury steel sports watch. This bold design, created by the renowned watch designer Gérald Genta, broke the norms of traditional watchmaking, with its octagonal bezel and visible screws. The Royal Oak quickly became a hallmark of the brand, and today, it remains one of Audemars Piguet’s most iconic collections.
Over the years, Audemars Piguet has attracted a loyal clientele, including celebrities like Arnold Schwarzenegger and Michael Schumacher, who have long been fond of the brand’s exceptional craftsmanship and exclusivity. The company’s commitment to creating masterpieces of horology continues to this day, with each watch being meticulously crafted by skilled artisans.
In 2012, François-Henry Bennahmias took over the leadership of Audemars Piguet, expressing his ambition to turn the brand into the “Apple of horology,” creating its own unique standards and pushing the boundaries of innovation. Under his leadership, the brand has continued to grow, maintaining its place at the pinnacle of the luxury watch industry.
However, despite the company’s global success, Audemars Piguet remains a family-run business. Jasmine Audemars, the granddaughter of one of the founders, was at the helm of the company’s board of directors until November 2022. She played an instrumental role in maintaining the company’s high standards and its commitment to quality. Today, Olivier Audemars, a representative of the Piguet family branch, continues to guide the company forward.
One of the most important aspects of owning an Audemars Piguet watch is its authenticity. A true Royal Oak, for example, has a distinctive feel that sets it apart from counterfeit versions. The weight of the watch, the feel of the materials, and the precision of the craftsmanship are all tell-tale signs that distinguish an original from a fake. Counterfeit watches are typically lighter, made with cheaper materials, and lack the refined finish that Audemars Piguet is famous for.
The history of Audemars Piguet is not just about watches but also about creativity and passion for excellence. In recent years, the brand has explored new dimensions of creativity by collaborating with artists, musicians, and designers, bridging the gap between the world of luxury watchmaking and other forms of artistic expression. These cross-cultural collaborations are a testament to Audemars Piguet’s ability to stay relevant and continue to innovate while remaining true to its heritage.
As of 2022, after 30 years of leadership, Jasmine Audemars stepped down from her role as chairwoman of the board, although she continues to serve as president of the Audemars Piguet Foundation. The legacy of Audemars Piguet, however, remains strong, and the brand continues to thrive as a symbol of Swiss craftsmanship, luxury, and timeless design.
In conclusion, Audemars Piguet is not just a watch brand; it is a symbol of artistry, tradition, and innovation. The Royal Oak, with its groundbreaking design, continues to define the brand, while the company’s commitment to quality ensures that every watch produced is a true masterpiece. Whether you’re a watch enthusiast or simply someone who appreciates fine craftsmanship, owning an Audemars Piguet is a symbol of ultimate luxury and a step into the world of horological excellence.
Tags：[Audemars Piguet, Royal Oak, Swiss Watches, Luxury Watches, Watchmaking, Swiss Craftsmanship, Audemars Piguet History, Audemars Piguet Foundation, François-Henry Bennahmias, Jasmine Audemars]
