Audemars Piguet, founded back in 1875 by two childhood friends, Jules-Louis Audemars and Edward-Auguste Piguet, has built a legacy that continues to shape the world of luxury watches. A common misunderstanding is that the name “Audemars Piguet” is a first and last name, but actually, it’s a fusion of the two founders’ surnames. Located in Le Brassus, Switzerland, in the Vallée de Joux, this iconic watchmaking company started humbly in a small family farm workshop.
The company’s journey, though rich in heritage, is also one of innovation. From the early days, Audemars Piguet focused on creating high-end timepieces with intricate complications and advanced technology, making it a symbol of luxury and craftsmanship. In 1972, Audemars Piguet made history with the launch of the Royal Oak, the world’s first luxury sports watch made from steel. This groundbreaking design was revolutionary and changed the perception of steel in watchmaking. The Royal Oak remains one of the most famous models in the world today.
Audemars Piguet remains fiercely independent and family-owned, a rarity in today’s corporate-driven world. The company takes pride in its tradition, passing on the knowledge and skills of watchmaking to future generations. Today, the brand is known not only for its prestigious timepieces but also for its commitment to corporate social responsibility (CSR). The brand’s CSR policy is built around four key pillars: People, Environment, Business Ethics, and Community. Audemars Piguet constantly strives to be a positive force, emphasizing sustainability and ethical practices.
Over the years, the company has expanded its offerings and global presence. By the early 2000s, it celebrated 125 years with the inauguration of new facilities in Le Brassus, marking a new chapter of growth. Despite its success, Audemars Piguet continues to stay true to its roots, designing some of the most complicated and prestigious watches in the world. The brand has also embraced sponsorship in sports and the arts, building a connection with global icons and athletes.
Audemars Piguet’s commitment to high standards and craftsmanship remains unwavering. Whether through the artistry of the Grand Complications or the precision of the more accessible models, every timepiece produced by the brand reflects a blend of tradition and avant-garde design. As the brand moves into the future, it continues to delve into new technologies and watchmaking techniques, solidifying its place in the watchmaking elite.
Audemars Piguet is more than just a watch company; it’s an institution dedicated to the preservation and evolution of Swiss watchmaking, and its story is far from over.
Tags：[Audemars Piguet, Swiss Watches, Luxury Watch, Royal Oak, Watchmaking, History, Haute Horlogerie, Timepieces, Innovation, Sustainability]
